Providing service on the web
| August 19th, 2008Studies have indicated that some aspects of service on the web could be improved. These are:
* Many businesses are unresponsive and over 40% of the companies take at least a week to respond to web enquiries
* Few organisations have automatic response email which means customers are unsure whether they have reached an organisation
* Difference in the approach of online and offline businesses - eBusinesses are much more responsive than offline businesses using the web as an additional sales channel. For example, more than 50% of internet travel companies responded to enquiries within six hours compared to about 10% of high street travel agents.